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4 great tips on how to register a trademark

Wednesday, 4 May 2016

Book Title of Corporate Identity.Your brand could be the most important aspect to your business’s ongoing development and not registering a trademark to protect your brand from exploitation could be a big risk. Correctly securing a trademark will not only add value to your business and brand but will also allow your company to stand apart from your competitors.

A common misconception is that registering your businesses name with Companies House or owning the website address is sufficient, but these provide no form of trademark protection whatsoever. The only way to correctly protect your brand is to apply for a trademark with the Intellectual Property Office. However, before you apply for a trademark you should check that the name you want to protect can be registered with Companies House and that the internet domain name is available.

Additionally, before you start the application process you will want to ensure that you do plenty of research into similar registered trademarks and classes. There are 45 trademark classes which cover every product and service and two brands can register similar names providing they are registered under different classes. Therefore, it’s important that you know which class you need to register your trademark under and whether it’s worthwhile registering under more than one class if you intend to expand your business into other industry sectors.

One of the easiest ways to be successful with a trademark application is to ensure that the brand you are submitting is completely unique to your business. For example Adidas, Google and Dyson are all great examples of iconic business who have used completely unique branding.

Registering a trademark is a complex procedure and many aspects within the process are regularly updated to reflect current industries. Therefore it recommended that you seek assistance from an experienced solicitor who specialises in protecting intellectual property. The team at Rollingsons is experienced with registering trademarks in multiple classes and within several jurisdictions. For more information or to arrange an initial consultation, please contact us on 0207 7611 4848.

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